Ways B2B professionals find out information that leads them to a purchase France 2020

Published by
Stacy Jo Dixon,
Jul 18, 2022
According to French professionals in 2020, the way they found out about information on social networks that led them to purchase a product or service was in an autonomous way: around 72 percent mentioned their own news feed, while 28 percent mentioned the influence of a peer, colleague or other provider that had given them good advice. The same maketing professionals considered LinkedIn to be the most effective social media platform for businesses.

How did you find out about the content which led to a purchase?**

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Sources

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Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

** The question was phrased by the source as follows: "Comment avez-vous pris connaissance du contenu qui a mené à un achat?"

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