About 0.91 billion Chinese mobile shoppers used Mobile Taobao during the Mid-year Shopping Festival in 2023, followed by Pinduoduo with around 0.66 billion daily active users. Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important Shopping Festivals in China. It takes place from the end of May to June 20 each year.
Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app
(in billions)
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Syntun. (September 19, 2023). Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app (in billions) [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1132676/china-number-of-daus-at-618-shopping-festival-by-platform/
Syntun. "Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app (in billions)." Chart. September 19, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1132676/china-number-of-daus-at-618-shopping-festival-by-platform/
Syntun. (2023). Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app (in billions). Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1132676/china-number-of-daus-at-618-shopping-festival-by-platform/
Syntun. "Number of Daily Active App Users during Mid-year Shopping Festival in China as of June 2023, by Mobile Shopping App (in Billions)." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1132676/china-number-of-daus-at-618-shopping-festival-by-platform/
Syntun, Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app (in billions) Statista, https://www.statista.com/statistics/1132676/china-number-of-daus-at-618-shopping-festival-by-platform/ (last visited December 27, 2024)
Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app (in billions) [Graph], Syntun, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1132676/china-number-of-daus-at-618-shopping-festival-by-platform/
