E-commerce app DAUs during 618 Shopping Festival in China 2023, by app

Published by
Yihan Ma
,
Dec 20, 2024

About 0.91 billion Chinese mobile shoppers used Mobile Taobao during the Mid-year Shopping Festival in 2023, followed by Pinduoduo with around 0.66 billion daily active users. Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important Shopping Festivals in China. It takes place from the end of May to June 20 each year.

Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app (in billions)

CharacteristicDaily active users in billions
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Showing entries 1 to 3 (3 entries in total)
Statistic: Number of daily active app users during Mid-year Shopping Festival in China as of June 2023, by mobile shopping app (in billions)

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Release date

September 2023

Region

Asia, China

Survey time period

May 21 to June 20, 2023

Special properties

among mobile app users

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