During China's mid-year shopping festival in 2020, about 51.7 percent of online buyers were female. The 618 shopping festival is the second largest online sales event after Single's Day sales in China.
Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020
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199IT. (July 9, 2020). Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT. "Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020." Chart. July 9, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT. (2020). Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT. "Distribution of Gender of Active Buyers during Mid-year Shopping Festival* in China as of June 2020." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT, Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020 Statista, https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/ (last visited December 23, 2024)
Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020 [Graph], 199IT, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
