During China's mid-year shopping festival in 2020, about 51.7 percent of online buyers were female. The 618 shopping festival is the second largest online sales event after Single's Day sales in China.
Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020
Characteristic
Share of online shoppers
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199IT. (July 9, 2020). Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT. "Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020." Chart. July 9, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT. (2020). Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT. "Distribution of Gender of Active Buyers during Mid-year Shopping Festival* in China as of June 2020." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/
199IT, Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020 Statista, https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/ (last visited July 22, 2024)
Distribution of gender of active buyers during mid-year shopping festival* in China as of June 2020 [Graph], 199IT, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/1132672/china-gender-distribution-of-618-shopping-festival-active-users/