As brands and businesses are increasingly active online and on social media, the source had asked which type of profiles were the most visited by business professionals. In 2020, just under 40 percent had responded that they followed brands or businesses as well as individuals on social media. However, when comparing company profiles and peoples profiles, the respondants were more likely to follow people.
Share of professional B2B representatives following people and businesses on social media in France in 2020
Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.
Method of interview
Online survey
Supplementary notes
* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.
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Intuiti. (July 8, 2020). Share of professional B2B representatives following people and businesses on social media in France in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1132639/profiles-followed-by-b2b-professionals-social-media-france/
Intuiti. "Share of professional B2B representatives following people and businesses on social media in France in 2020." Chart. July 8, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1132639/profiles-followed-by-b2b-professionals-social-media-france/
Intuiti. (2020). Share of professional B2B representatives following people and businesses on social media in France in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1132639/profiles-followed-by-b2b-professionals-social-media-france/
Intuiti. "Share of Professional B2b Representatives following People and Businesses on Social Media in France in 2020." Statista, Statista Inc., 8 Jul 2020, https://www.statista.com/statistics/1132639/profiles-followed-by-b2b-professionals-social-media-france/
Intuiti, Share of professional B2B representatives following people and businesses on social media in France in 2020 Statista, https://www.statista.com/statistics/1132639/profiles-followed-by-b2b-professionals-social-media-france/ (last visited December 22, 2024)
Share of professional B2B representatives following people and businesses on social media in France in 2020 [Graph], Intuiti, July 8, 2020. [Online]. Available: https://www.statista.com/statistics/1132639/profiles-followed-by-b2b-professionals-social-media-france/
