Age distribution of active online shoppers during 618 shopping festival in China 2020

Published by
Xin Ou,
Feb 27, 2024
During China's mid-year shopping festival in 2020, about 22.2 percent of online buyers were between 26 and 30 years old. Meanwhile, around 16.3 percent of active buyers were above 40 years old, reaching a 22.6 percent year-on-year growth. The 618 shopping festival is the second largest online sales event after Single's Day sales in China.

Distribution of age of active buyers during mid-year shopping festival* in China as of June 2020

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Release date

July 2020

Region

China

Survey time period

June 2020

Supplementary notes

* China's mid-year shopping festival, also known as 618 festival, lasts from June 1 to June 18.

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