The type of representation that brands or companies have on social media depends on the visibility they get through their posts. In 2019 and 2020, the source had asked social media marketing representatives of companies in France, which types of posts incited the the most to buy a product or a service. The most prevalent response were articles and posst, with a growth of about five percent from 2019, reaching 61.5 percent in 2020. A striving format, the video, is not to be disregarded with a rise of almost 10 percent bewteen 2019 and 2020.
What types of content on social networks have already influenced you in the purchase of a service or product?
Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.
Method of interview
Online survey
Supplementary notes
* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.
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Intuiti. (July 8, 2020). What types of content on social networks have already influenced you in the purchase of a service or product? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1132622/shopping-incentive-content-type-purchase-social-media-france/
Intuiti. "What types of content on social networks have already influenced you in the purchase of a service or product?." Chart. July 8, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1132622/shopping-incentive-content-type-purchase-social-media-france/
Intuiti. (2020). What types of content on social networks have already influenced you in the purchase of a service or product?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1132622/shopping-incentive-content-type-purchase-social-media-france/
Intuiti. "What Types of Content on Social Networks Have Already Influenced You in The Purchase of a Service or Product?." Statista, Statista Inc., 8 Jul 2020, https://www.statista.com/statistics/1132622/shopping-incentive-content-type-purchase-social-media-france/
Intuiti, What types of content on social networks have already influenced you in the purchase of a service or product? Statista, https://www.statista.com/statistics/1132622/shopping-incentive-content-type-purchase-social-media-france/ (last visited December 04, 2024)
What types of content on social networks have already influenced you in the purchase of a service or product? [Graph], Intuiti, July 8, 2020. [Online]. Available: https://www.statista.com/statistics/1132622/shopping-incentive-content-type-purchase-social-media-france/
