74 percent of the Norwegian representatives of the Matures generation found that sponsored ads, presented by social media influencers, are a little or very relevant as of 2019. The percentage was the lowest among Baby Boomers, at 40 percent of the surveyed respondents.
Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation
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Deloitte. (June 23, 2020). Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/
Deloitte. "Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation." Chart. June 23, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/
Deloitte. (2020). Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/
Deloitte. "Share of Individuals Who Find Sponsored Advertisements Presented by Social Media Influencers Relevant in Norway in 2019, by Generation." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/
Deloitte, Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation Statista, https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/ (last visited December 21, 2024)
Share of individuals who find sponsored advertisements presented by social media influencers relevant in Norway in 2019, by generation [Graph], Deloitte, June 23, 2020. [Online]. Available: https://www.statista.com/statistics/1132462/relevance-of-sponsored-ads-presented-by-social-media-influencers-in-norway-by-age/