In 2019, more than 75 percent of online shoppers who used social commerce mini-programs were female. Meanwhile, the female users of brand-operated mini programs reached as high as 86.3 percent. The most popular WeChat e-commerce mini-program that year was Pinduoduo.
Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type
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199IT. (January 8, 2020). Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT. "Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type." Chart. January 8, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT. (2020). Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT. "Gender Distribution of Online Consumers Who Shopped in Mini-programs in China in 2019, by Type." Statista, Statista Inc., 8 Jan 2020, https://www.statista.com/statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT, Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type Statista, https://www.statista.com/statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/ (last visited December 26, 2024)
Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type [Graph], 199IT, January 8, 2020. [Online]. Available: https://www.statista.com/statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
