Nearly 30 percent of the representatives of Generation Z reported to have purchased products or services advertised on social media, as of 2019. The most reluctant generation to do so was the Matures generation (aged 72 years or older).
How often do you buy products or services advertised on social media?
Characteristic
Often (every day/weekly)
Sometimes (monthly)
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Statista. (July 9, 2020). How often do you buy products or services advertised on social media? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1132434/buying-products-advertised-on-social-media-in-norway-by-generation/
Statista. "How often do you buy products or services advertised on social media?." Chart. July 9, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1132434/buying-products-advertised-on-social-media-in-norway-by-generation/
Statista. (2020). How often do you buy products or services advertised on social media?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1132434/buying-products-advertised-on-social-media-in-norway-by-generation/
Statista. "How Often Do You Buy Products or Services Advertised on Social Media?." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1132434/buying-products-advertised-on-social-media-in-norway-by-generation/
Statista, How often do you buy products or services advertised on social media? Statista, https://www.statista.com/statistics/1132434/buying-products-advertised-on-social-media-in-norway-by-generation/ (last visited August 25, 2024)
How often do you buy products or services advertised on social media? [Graph], Statista, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/1132434/buying-products-advertised-on-social-media-in-norway-by-generation/