In 2019, approximately 30 percent of the surveyed over-the-top (OTT) application users in India opted for full length movies or films as the preferred content. Additionally, conventional media categories such as movies and related music content, dominated the content preference of the users, accounting for approximately 50 percent of the consumed media content.
Preferred content on online media platforms in India in 2019, by category
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KPMG. (September 5, 2019). Preferred content on online media platforms in India in 2019, by category [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1132334/india-preferred-content-on-online-media-platforms-by-category/
KPMG. "Preferred content on online media platforms in India in 2019, by category." Chart. September 5, 2019. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1132334/india-preferred-content-on-online-media-platforms-by-category/
KPMG. (2019). Preferred content on online media platforms in India in 2019, by category. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1132334/india-preferred-content-on-online-media-platforms-by-category/
KPMG. "Preferred Content on Online Media Platforms in India in 2019, by Category." Statista, Statista Inc., 5 Sep 2019, https://www.statista.com/statistics/1132334/india-preferred-content-on-online-media-platforms-by-category/
KPMG, Preferred content on online media platforms in India in 2019, by category Statista, https://www.statista.com/statistics/1132334/india-preferred-content-on-online-media-platforms-by-category/ (last visited October 02, 2024)
Preferred content on online media platforms in India in 2019, by category [Graph], KPMG, September 5, 2019. [Online]. Available: https://www.statista.com/statistics/1132334/india-preferred-content-on-online-media-platforms-by-category/