Major benefits of heated tobacco products according to smokers Japan 2019

Published by C. Diep, Jul 13, 2020
Around 66.3 percent of smokers in Japan considered a major benefit of heated tobacco products to be the less intense smell, as revealed by a survey conducted in December 2019. While e-cigarettes are outlawed in the country, heated tobacco or tobacco vapor products are considered a legal alternative to cigarettes.

Leading benefits of heated tobacco products according to smokers in Japan as of December 2019

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Release date

February 2020

Region

Japan

Survey time period

December 17 to 19, 2019

Number of respondents

922 respondents

Age group

20-59 years

Special properties

multiple answers allowed

Method of interview

Online panel

Supplementary notes

Original question: "Please choose all answers corresponding to your view on the advantages and merits of heated tobacco products. For people, who do not smoke heated tobacco, please answer according to your image of the product."

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