Considering the size of a company, this graph shows which companies made purchases following a post, ad or information posted on social networks in France in 2020. It appears that more than half of the French business decision makers who made purchases through social media were in a business with less than 10 employees (46 percent), followed by companies with 50 to 99 employees (42 percent).
Have you ever made a purchase following advertised content published on social networks?**
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Have you ever made a purchase following advertised content published on social networks?**
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Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.
Method of interview
Online survey
Supplementary notes
* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.
** The question was phrased by the source as follows: "Avez-vous déjà réalisé un achat suite à un contenu publié sur les réseaux sociaux ?"
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Intuiti. (July 8, 2020). Have you ever made a purchase following advertised content published on social networks?** [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1132094/employees-purchases-through-social-media-company-size-france/
Intuiti. "Have you ever made a purchase following advertised content published on social networks?**." Chart. July 8, 2020. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1132094/employees-purchases-through-social-media-company-size-france/
Intuiti. (2020). Have you ever made a purchase following advertised content published on social networks?**. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1132094/employees-purchases-through-social-media-company-size-france/
Intuiti. "Have You Ever Made a Purchase following Advertised Content Published on Social Networks?**." Statista, Statista Inc., 8 Jul 2020, https://www.statista.com/statistics/1132094/employees-purchases-through-social-media-company-size-france/
Intuiti, Have you ever made a purchase following advertised content published on social networks?** Statista, https://www.statista.com/statistics/1132094/employees-purchases-through-social-media-company-size-france/ (last visited February 19, 2025)
Have you ever made a purchase following advertised content published on social networks?** [Graph], Intuiti, July 8, 2020. [Online]. Available: https://www.statista.com/statistics/1132094/employees-purchases-through-social-media-company-size-france/
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