French employees who bought something after seeing it on social media 2020, by age
The graph shows which age group of company representatives made purchases following a post, ad or information posted on social networks in France in 2020. It appears that more than half of the French business decision makers who made purchases through a triggered interest on social media were younger than 30 years of age. Those aged over 60 were the least represented group in terms of purchases made through social media.