As of 2020, almost half of all consumers in the United States said that they had not used and were not interested in using virtual or augmented reality while shopping. Only two percent of respondents claimed that they used such services regularly.
Consumer interest in using virtual reality (VR) and augmented reality (AR) while shopping in the United States in 2020
Respondents identified as female (54%) and male (46%) and were ages 18-34 (28%), 35-54 (37%) and 55-65 (36%). Respondents were members of Bizrate Rewards.
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eMarketer. (June 9, 2020). Consumer interest in using virtual reality (VR) and augmented reality (AR) while shopping in the United States in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1132016/interest-in-vr-and-ar-usage-while-shopping-us/
eMarketer. "Consumer interest in using virtual reality (VR) and augmented reality (AR) while shopping in the United States in 2020." Chart. June 9, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1132016/interest-in-vr-and-ar-usage-while-shopping-us/
eMarketer. (2020). Consumer interest in using virtual reality (VR) and augmented reality (AR) while shopping in the United States in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1132016/interest-in-vr-and-ar-usage-while-shopping-us/
eMarketer. "Consumer Interest in Using Virtual Reality (Vr) and Augmented Reality (Ar) While Shopping in The United States in 2020." Statista, Statista Inc., 9 Jun 2020, https://www.statista.com/statistics/1132016/interest-in-vr-and-ar-usage-while-shopping-us/
eMarketer, Consumer interest in using virtual reality (VR) and augmented reality (AR) while shopping in the United States in 2020 Statista, https://www.statista.com/statistics/1132016/interest-in-vr-and-ar-usage-while-shopping-us/ (last visited December 21, 2024)
Consumer interest in using virtual reality (VR) and augmented reality (AR) while shopping in the United States in 2020 [Graph], eMarketer, June 9, 2020. [Online]. Available: https://www.statista.com/statistics/1132016/interest-in-vr-and-ar-usage-while-shopping-us/
