Most popular beverage brands in Romania 2023, by consumer reach points

Published by Statista Research Department, Aug 21, 2024

The most popular beverage brand in Romania in 2023 was by far Coca-Cola, with 69.7 consumer reach points, followed by Pepsi with 45.6 points. The ranking was dominated by non-alcoholic beverages.

Leading beverage brands in Romania in 2023, by consumer reach points

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Release date

August 2024

Region

Romania

Survey time period

2023

Supplementary notes

Date of release is date of access.

* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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Statistics on " FMCG market in Romania "

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Overview

8

Revenues

8

Trade

8

Sales

8

Prices

6

Consumption

6

Leading brands

6

Leading companies

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Further related statistics

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Topics

FMCG market in RomaniaApparel market worldwide Non-alcoholic beverages worldwideAlcoholic beverages industry worldwideDairy industry worldwide
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