The most popular beverage brand in Romania in 2022 was by far Coca-Cola, with 73 consumer reach points, followed by Pepsi with 44 points. The ranking was dominated by non-alcoholic beverages.
Leading beverage brands in Romania in 2022, by consumer reach points
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Consumer reach points*
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* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (August 1, 2023). Leading beverage brands in Romania in 2022, by consumer reach points [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1131822/romania-most-chosen-beverage-brands/
Kantar Worldpanel. "Leading beverage brands in Romania in 2022, by consumer reach points." Chart. August 1, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1131822/romania-most-chosen-beverage-brands/
Kantar Worldpanel. (2023). Leading beverage brands in Romania in 2022, by consumer reach points. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1131822/romania-most-chosen-beverage-brands/
Kantar Worldpanel. "Leading Beverage Brands in Romania in 2022, by Consumer Reach Points." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1131822/romania-most-chosen-beverage-brands/
Kantar Worldpanel, Leading beverage brands in Romania in 2022, by consumer reach points Statista, https://www.statista.com/statistics/1131822/romania-most-chosen-beverage-brands/ (last visited July 03, 2024)
Leading beverage brands in Romania in 2022, by consumer reach points [Graph], Kantar Worldpanel, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1131822/romania-most-chosen-beverage-brands/