Most popular dairy brands in Romania 2022, by consumer reach points

Published by Statista Research Department, Feb 26, 2024
The leading dairy brands in Romania in 2022 were Hochland, Zuzu and Napolact with a number of 26 consumer reach points each. It was followed by Covalact de Tara and Olympus with 19 and 13 consumer points respectively.

Leading dairy brands in Romania in 2022, by consumer reach points

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Release date

September 2023

Region

Romania

Survey time period

2022

Supplementary notes

Date of release is date of access.

* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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Overview

8

Revenues

8

Trade

8

Sales

8

Prices

6

Consumption

6

Leading brands

6

Leading companies

8

Further related statistics

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Topics

FMCG market in RomaniaApparel market worldwide Non-alcoholic beverages worldwideAlcoholic beverages industry worldwideDairy industry worldwide
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