The leading dairy brands in Romania in 2022 were Hochland, Zuzu and Napolact with a number of 26 consumer reach points each. It was followed by Covalact de Tara and Olympus with 19 and 13 consumer points respectively.
Leading dairy brands in Romania in 2022, by consumer reach points
Characteristic
Consumer reach points*
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* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (September 8, 2023). Leading dairy brands in Romania in 2022, by consumer reach points [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1131781/romania-most-chosen-dairy-brands/
Kantar Worldpanel. "Leading dairy brands in Romania in 2022, by consumer reach points." Chart. September 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1131781/romania-most-chosen-dairy-brands/
Kantar Worldpanel. (2023). Leading dairy brands in Romania in 2022, by consumer reach points. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1131781/romania-most-chosen-dairy-brands/
Kantar Worldpanel. "Leading Dairy Brands in Romania in 2022, by Consumer Reach Points." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1131781/romania-most-chosen-dairy-brands/
Kantar Worldpanel, Leading dairy brands in Romania in 2022, by consumer reach points Statista, https://www.statista.com/statistics/1131781/romania-most-chosen-dairy-brands/ (last visited July 22, 2024)
Leading dairy brands in Romania in 2022, by consumer reach points [Graph], Kantar Worldpanel, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1131781/romania-most-chosen-dairy-brands/