Around one-third of respondents to a consumer survey were influenced by brands if they were associated with a favorite TV programme or other digital and print media like websites or magazines. According to the results of a 2020 survey conducted in the UK, for 14 percent of consumers, brands' connections with digital or print media did not have any effect on noticing brands.
To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"?
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dunnhumby Beyond. (July 1, 2020). To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond. "To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"?." Chart. July 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond. (2020). To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond. "To What Extent Do You Agree or Disagree with The Statement "I Notice a Brand More If It's Associated with My Favourite Tv Programme, Magazine, Article or Website"?." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond, To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"? Statista, https://www.statista.com/statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/ (last visited December 22, 2024)
To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"? [Graph], dunnhumby Beyond, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
