In 2023, the gross merchandise volume (GMV) of Thailand's online media market amounted to approximately 5 billion U.S. dollars and was forecast to reach almost seven billion dollars by 2025. Additionally, the CAGR of Thailand's online media market was expected to grow 16 percent from 2023 to 2025.
Traditional media and entertainment
Traditional media was once a luxury for Thai households. Previously, televisions and radio were highly sought after for domestic entertainment in Thailand. Today, the Thai traditional audiovisual industry has decreased in importance, proven by the decreasing consumption in the traditional audiovisual media among consumers since 2012. Newspaper is another example of the decreasing popularity of such media. In 2023, the value of newspaper advertising spend in Thailand was forecasted to reach around 3.6 billion Thai baht.
Digitalization in the media
As the number of internet users in Thailand keep increasing, amounting to around 53.6 million users in 2022, the transformation of traditional media to digital media also develops. As seen in the drastic change of the online audiovisual consumption in Thailand between 2012 and 2020, online media such as online video, digital music, and streaming platforms took on the traditional media in the country.
Annual gross merchandise volume (GMV) of the online media market in Thailand from 2019 to 2023 with forecasts for 2025 and 2030
(in billion U.S. dollars)
Characteristic
Gross merchandise volume in billion U.S. dollars
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Google. (November 1, 2023). Annual gross merchandise volume (GMV) of the online media market in Thailand from 2019 to 2023 with forecasts for 2025 and 2030 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1131444/thailand-gmv-of-online-media/
Google. "Annual gross merchandise volume (GMV) of the online media market in Thailand from 2019 to 2023 with forecasts for 2025 and 2030 (in billion U.S. dollars)." Chart. November 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1131444/thailand-gmv-of-online-media/
Google. (2023). Annual gross merchandise volume (GMV) of the online media market in Thailand from 2019 to 2023 with forecasts for 2025 and 2030 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1131444/thailand-gmv-of-online-media/
Google. "Annual Gross Merchandise Volume (Gmv) of The Online Media Market in Thailand from 2019 to 2023 with Forecasts for 2025 and 2030 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1131444/thailand-gmv-of-online-media/
Google, Annual gross merchandise volume (GMV) of the online media market in Thailand from 2019 to 2023 with forecasts for 2025 and 2030 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1131444/thailand-gmv-of-online-media/ (last visited August 25, 2024)
Annual gross merchandise volume (GMV) of the online media market in Thailand from 2019 to 2023 with forecasts for 2025 and 2030 (in billion U.S. dollars) [Graph], Google, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1131444/thailand-gmv-of-online-media/