GMV of online media market Thailand 2019-2030

In 2024, the gross merchandise volume (GMV) of Thailand's online media market amounted to approximately six billion U.S. dollars, growing by seven percent compared to the previous year. Additionally, the GMV of Thailand's online media market was forecast to reach around 10 billion dollars by 2030.

Traditional media and entertainment

Traditional media was once a luxury for Thai households. Previously, televisions and radio were highly sought after for domestic entertainment in Thailand. Today, the Thai traditional audiovisual industry has decreased in importance, proven by the decreasing consumption of the traditional audiovisual media among consumers since 2012. Newspaper is another example of the decreasing popularity of such media. In 2023, the value of newspaper advertising spend in Thailand was forecasted to reach around 3.6 billion Thai baht.

Digitalization in the media

As the number of internet users in Thailand keeps increasing, amounting to around 53.6 million users in 2022, the transformation of traditional media to digital media also develops. As seen in the drastic change of the online audiovisual consumption in Thailand between 2012 and 2020, online media such as online video, digital music, and streaming platforms took on the traditional media in the country.