Value of online fitness product market in China 2014-2021

In 2020, the market value of online sports equipment in China reached nearly 175 billion yuan, increasing from about 150 billion yuan in 2019. The market size was projected to reach approximately 200 billion in 2021.

A rising market

China is not only a major manufacturer of sports products in the world, but it also became one of the largest sports product markets. In 2020, the market value of China's sports industry amounted to about 2.74 trillion yuan. The fast-expanding sports market in China reflects people’s willingness to improve their health status and strengthen their physical fitness.

Girl power in fitness

The number of female fitness trainers significantly grew in the past years, as being natural and healthy became the new beauty trend. As of March 2020, more than 56 percent of sports app users were female. Meanwhile, the online purchasing power of sporting goods among female consumers also kept growing over the past three years. Losing weight, keeping fit, and releasing stress were the main reasons for Chinese females to participate in fitness training.