Most mentioned sportswear brands in Italy 2020

Published by
Dominique Petruzzi,
Mar 25, 2022
Adidas and Nike were by far the most mentioned sportswear brands in Italy in 2020. This is what emerged from a survey conducted between April and May 2020, which investigated word of mouth brand presence. Around 20 percent of the respondents declared they talked about Nike or Adidas over the last two weeks with friends or family, either online or in real-life conversations.

Which of these sportswear brands have you recently talked about with your family and friends?

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Release date

May 2020

Region

Italy

Survey time period

April 30 and May 1, 2020

Number of respondents

1,051 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Di quali delle seguenti marche di abbigliamento hai parlato con amici o familiari nelle ULTIME DUE SETTIMANE (di persona, online o tramite social media)?"

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