In 2019, the B2 and C1 middle classes in Brazil combined accounted for over half of the total apparel consumption in the country. Meanwhile, the lowest socioeconomic group in the South American country (D/E) registered, with 16.9 percent, a higher share of fashion consumption than the Brazilian upper class (A). The socioeconomic group B1, which corresponds to the the upper middle class in the South American country, accounted for only six percent of the total consumption of clothing, accessories and similar products that year.
Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level
socioeconomic classification based on the Critério de Classificação Econômica Brasil (CCEB)*
Supplementary notes
* The socioeconomic classification is carried out through a points-based system survey that collects information about purchase and usage of household appliances, literacy levels, and access to public services, among other variables. According to the Critério Brasil 2019, the classification of monthly average household income by socioeconomic group is (in Brazilian reals):
A - 25,554
B1 - 11,279
B2 - 5,642
C1 - 3,085
C2 - 1,749
DE - 720
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IEMI Inteligência de Mercado. (July 1, 2020). Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado. "Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level." Chart. July 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado. (2020). Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado. "Distribution of Clothing and Fashion Consumption in Brazil in 2019, by Socioeconomic Level." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
IEMI Inteligência de Mercado, Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level Statista, https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/ (last visited December 22, 2024)
Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level [Graph], IEMI Inteligência de Mercado, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1130864/apparel-consumption-share-socioeconomic-level-brazil/
