In an early 2019 study conducted among U.S. marketers representing direct-to-consumer brands, respondents were asked about their advertising spending on video platforms. According to the survey results, 17 percent of the digital video expenditures were devoted to Facebook ads, but the same share was also placed with publisher sites or apps. YouTube commanded 19 percent of DTC video ad spending.
Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform
based on a sample of DTC brands with minimum $1m in ad spend
Method of interview
Online survey
Supplementary notes
*Direct to Consumer Marketers comprised 17% of the total sample. Question: "In the next 12 months, would you expect the amount of [your company’s/your clients’] spend on the following types of advertising to increase, stay the same or decrease?"
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IAB (U.S.). (April 29, 2019). Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.). "Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform." Chart. April 29, 2019. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.). (2019). Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.). "Distribution of Digital Video Advertising Spending According to Direct-to-consumer (Dtc) Marketers in The United States as of March 2019, by Platform." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
IAB (U.S.), Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform Statista, https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/ (last visited December 03, 2024)
Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: https://www.statista.com/statistics/1130839/us-dtc-video-ad-spend-share-platform/
