Brazil: decisive factors for consumers when buying new clothes 2019
In Brazil, for nearly four out of ten consumers price was the most important factor when choosing a store for buying new clothes, according to a survey carried out in August 2019. Around one third of respondents regarded a store's variety of products as a decisive factor when going shopping for new outfits. Moreover, the quality of the apparel products was a very important factor for 30 percent of consumers surveyed that year.
