Replacing an old piece of clothing was the most popular reason to purchase new clothes among Brazilian consumers, according to a survey carried out in August 2019, with 22 percent of respondents choosing it as their main motivation. Buying a present for oneself was the second most popular reason to look for new clothes, with 18 percent of respondents. Another 15 percent of consumers surveyed in the South American country stated that they went shopping for new apparel products to feel pretty or well-dressed.
Consumers' motivations to purchase apparel products in Brazil in 2019
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Mercado & Consumo. (September 25, 2019). Consumers' motivations to purchase apparel products in Brazil in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1130806/reasons-purchase-clothes-brazil/
Mercado & Consumo. "Consumers' motivations to purchase apparel products in Brazil in 2019." Chart. September 25, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1130806/reasons-purchase-clothes-brazil/
Mercado & Consumo. (2019). Consumers' motivations to purchase apparel products in Brazil in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1130806/reasons-purchase-clothes-brazil/
Mercado & Consumo. "Consumers' Motivations to Purchase Apparel Products in Brazil in 2019." Statista, Statista Inc., 25 Sep 2019, https://www.statista.com/statistics/1130806/reasons-purchase-clothes-brazil/
Mercado & Consumo, Consumers' motivations to purchase apparel products in Brazil in 2019 Statista, https://www.statista.com/statistics/1130806/reasons-purchase-clothes-brazil/ (last visited December 22, 2024)
Consumers' motivations to purchase apparel products in Brazil in 2019 [Graph], Mercado & Consumo, September 25, 2019. [Online]. Available: https://www.statista.com/statistics/1130806/reasons-purchase-clothes-brazil/