This survey illustrates the opinion of French people on brand-influencer advertisement collaborations compared to traditional advertising in 2018. That year, we note that among almost two thirds of the respondents, this new form of advertising was neither more nor less useful than the traditional form. Most of the respondents considered the ads to be more concealed (43 percent) and more invasive (41 percent) than traditional marketing.
Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*
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Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*
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* The question was formulated by the source as follows: "Par rapport à la publicité traditionnelle (qu'elle soit sur papier, à la télévision ou en ligne sur internet), diriez-vous que la publicité effectuée dans les collaborations marques-influenceurs(euses) est plus, moins, ou ni plus ni moins..."
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Harris Interactive. (March 27, 2018). Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?* [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive. "Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*." Chart. March 27, 2018. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive. (2018). Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive. "Compared to Traditional Advertising, What Do You Think of Brand-influencer Advertisment Collaborations?*." Statista, Statista Inc., 27 Mar 2018, https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
Harris Interactive, Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?* Statista, https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/ (last visited February 19, 2025)
Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?* [Graph], Harris Interactive, March 27, 2018. [Online]. Available: https://www.statista.com/statistics/1130518/french-collaboration-brands-influencers-opinion/
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