According to the survey on live streaming in China, approximately 61 percent of respondents purchased goods on Taobao Live while watching live streaming. Meanwhile, around 26 percent of respondents shopped in live streaming sales on the video sharing platform Kuaishou.
Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020
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Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020
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Survey question: Which platforms have you shopped from?
The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.
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Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
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DATA100 Insight. (June 30, 2020). Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1130366/china-most-shopped-live-commerce-platforms/
DATA100 Insight. "Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020." Chart. June 30, 2020. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1130366/china-most-shopped-live-commerce-platforms/
DATA100 Insight. (2020). Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1130366/china-most-shopped-live-commerce-platforms/
DATA100 Insight. "Leading Live Streaming Platforms Respondents Shopped from While Watching Shopping Live Streaming in China as of May 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1130366/china-most-shopped-live-commerce-platforms/
DATA100 Insight, Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020 Statista, https://www.statista.com/statistics/1130366/china-most-shopped-live-commerce-platforms/ (last visited April 28, 2025)
Leading live streaming platforms respondents shopped from while watching shopping live streaming in China as of May 2020 [Graph], DATA100 Insight, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1130366/china-most-shopped-live-commerce-platforms/
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