Leading ways for U.S. online consumers research clothing purchases 2019

Published by
Stephanie Chevalier,
Feb 22, 2022
A 2019 survey of online consumers in the United States revealed that nearly 60 percent of consumers visited store websites (e.g. Walmart or Amazon) in order to research clothing purchases. This online option was more popular than looking at a product in store for clothing purchase research. Only 12.19 percent of consumers read publications as a form of researching clothing purchases.

Most popular ways for online consumers in the United States to research clothing purchases as of 2019

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Source

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Release date

March 2020

Region

United States

Survey time period

2019

Number of respondents

1,700 respondents

Method of interview

Online survey

Supplementary notes

The source asked the questions: "Which of the following do you do when deciding whether to buy a specific CLOTHING product? Check all that apply; Select all the IN STORE places you’ve purchased a shirt, pants, or another CLOTHING item in the past year? Check all that apply; Select all the ONLINE places you’ve purchased a shirt, pants, or another CLOTHING item in the past year? Check all that apply."
The source does not provide information regarding the date of survey.

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Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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