According to a survey on live streaming in China, about 77 percent of respondents heard about Taobao's live streaming sales, followed by Douyin (known as Tik Tok internationally) with 67 percent of respondents knowing about it. Only 24 percent of respondents knew that Douyu, the famous Chinese game live streaming platform, also operated in the live commerce field.
Leading platforms known for shopping live streaming among respondents in China as of May 2020
Survey question:
Which platforms do you know which have shopping-related live streaming?
The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.
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DATA100 Insight. (June 30, 2020). Leading platforms known for shopping live streaming among respondents in China as of May 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1130304/china-most-known-live-commerce-platforms/
DATA100 Insight. "Leading platforms known for shopping live streaming among respondents in China as of May 2020." Chart. June 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1130304/china-most-known-live-commerce-platforms/
DATA100 Insight. (2020). Leading platforms known for shopping live streaming among respondents in China as of May 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1130304/china-most-known-live-commerce-platforms/
DATA100 Insight. "Leading Platforms Known for Shopping Live Streaming among Respondents in China as of May 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1130304/china-most-known-live-commerce-platforms/
DATA100 Insight, Leading platforms known for shopping live streaming among respondents in China as of May 2020 Statista, https://www.statista.com/statistics/1130304/china-most-known-live-commerce-platforms/ (last visited December 21, 2024)
Leading platforms known for shopping live streaming among respondents in China as of May 2020 [Graph], DATA100 Insight, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1130304/china-most-known-live-commerce-platforms/
