A 2019 survey of online consumers in the United States revealed that 46 percent of respondents used Facebook as their primary social channel to find out about new products. Instagram was the second most-used social channel for finding new products, with 37 percent of U.S. online consumers browsing the image-sharing platform for shopping purposes. In contrast, only 11 percent of U.S. online consumers browsed Twitter to find out about new products.
Social media platforms used to find out about new products according to online consumers in the United States in 2019
The source asked the question: "How do you find out about new products and brands? Check all that apply." The source does not provide information regarding the exact date of survey.
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Salsify. (March 29, 2020). Social media platforms used to find out about new products according to online consumers in the United States in 2019 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify. "Social media platforms used to find out about new products according to online consumers in the United States in 2019." Chart. March 29, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify. (2020). Social media platforms used to find out about new products according to online consumers in the United States in 2019. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify. "Social Media Platforms Used to Find out about New Products According to Online Consumers in The United States in 2019." Statista, Statista Inc., 29 Mar 2020, https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
Salsify, Social media platforms used to find out about new products according to online consumers in the United States in 2019 Statista, https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/ (last visited December 26, 2024)
Social media platforms used to find out about new products according to online consumers in the United States in 2019 [Graph], Salsify, March 29, 2020. [Online]. Available: https://www.statista.com/statistics/1130288/social-media-platforms-online-consumers-us-finding-new-products/
