According to a survey on live streaming in China, about 80 percent of respondents said they preferred to watch shopping live streaming hosted by influencers. In 2018, the most successful Chinese shopping live streaming host Viya generated approximately 30 million yuan.
Preferred host types of shopping live streaming among respondents in China as of May 2020
The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.
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DATA100 Insight. (June 30, 2020). Preferred host types of shopping live streaming among respondents in China as of May 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight. "Preferred host types of shopping live streaming among respondents in China as of May 2020." Chart. June 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight. (2020). Preferred host types of shopping live streaming among respondents in China as of May 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight. "Preferred Host Types of Shopping Live Streaming among Respondents in China as of May 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
DATA100 Insight, Preferred host types of shopping live streaming among respondents in China as of May 2020 Statista, https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/ (last visited December 21, 2024)
Preferred host types of shopping live streaming among respondents in China as of May 2020 [Graph], DATA100 Insight, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1130282/china-preferred-hosts-of-shopping-live-streaming/
