According to a survey on online shopping in China, the usage of live streaming e-commerce grew by 6.3 percent among respondents during the COVID-19 outbreak. Meanwhile, shopping via short videos increased by 2.6 percent compared to before the pandemic. Douyin (known as Tik Tok globally) and Kuaishou were two popular short video platforms among Chinese online shoppers.
Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020
The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years;
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.
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DATA100 Insight. (June 30, 2020). Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight. "Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020." Chart. June 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight. (2020). Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight. "Change on Usage of Shopping Channels Compared to before Coronavirus Covid-19 in China as of May 2020." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
DATA100 Insight, Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020 Statista, https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/ (last visited December 21, 2024)
Change on usage of shopping channels compared to before coronavirus COVID-19 in China as of May 2020 [Graph], DATA100 Insight, June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1130130/china-change-on-online-shopping-channels-after-covid-19-outbreak/
