Expected shopping behavior after COVID-19 in China 2020

Published by
Xin Ou,
Mar 1, 2024
A survey about COVID-19 impact on consumer behavior in China revealed that around 52 percent of respondents were planning to buy more health, especially autoimmunity, related products after the coronavirus epidemic. Over 40 percent of the surveyed consumers intended to shop for more environmentally-friendly and natural products.

Plans regarding future purchases after the coronavirus COVID-19 epidemic in China in 2020

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Release date

June 2020

Region

China

Survey time period

2020

Number of respondents

3,894 respondents

Method of interview

Online survey

Supplementary notes

Survey question:
Which of the following statements is more in line with your attitude towards future purchases?

Survey samples were collected from five million Pinrenwu app users. The male to female ratio was 57 to 43, and the age range was from 70’s to 00’s. The regional distribution represented the national level, of which the Wuhan sample accounted for seven percent.

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