According to a survey among Chinese internet users from small cities and rural areas, 36 percent of respondents traveled outside their province in China within the past one year. Only four percent of respondents went abroad, less than the 12 percent among first- and second-tier city residents.
Leading travel destinations among Chinese from third tier and smaller cities in China in the past one year as of 2019
* According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas. Sinking internet users refer to mobile internet users between 18 and 45 years from the sinking market.
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Penguin Intelligence. (November 8, 2019). Leading travel destinations among Chinese from third tier and smaller cities in China in the past one year as of 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1130081/china-main-travel-destinations-among-residents-of-small-cities-and-rural-areas/
Penguin Intelligence. "Leading travel destinations among Chinese from third tier and smaller cities in China in the past one year as of 2019." Chart. November 8, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1130081/china-main-travel-destinations-among-residents-of-small-cities-and-rural-areas/
Penguin Intelligence. (2019). Leading travel destinations among Chinese from third tier and smaller cities in China in the past one year as of 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1130081/china-main-travel-destinations-among-residents-of-small-cities-and-rural-areas/
Penguin Intelligence. "Leading Travel Destinations among Chinese from Third Tier and Smaller Cities in China in The past One Year as of 2019." Statista, Statista Inc., 8 Nov 2019, https://www.statista.com/statistics/1130081/china-main-travel-destinations-among-residents-of-small-cities-and-rural-areas/
Penguin Intelligence, Leading travel destinations among Chinese from third tier and smaller cities in China in the past one year as of 2019 Statista, https://www.statista.com/statistics/1130081/china-main-travel-destinations-among-residents-of-small-cities-and-rural-areas/ (last visited December 22, 2024)
Leading travel destinations among Chinese from third tier and smaller cities in China in the past one year as of 2019 [Graph], Penguin Intelligence, November 8, 2019. [Online]. Available: https://www.statista.com/statistics/1130081/china-main-travel-destinations-among-residents-of-small-cities-and-rural-areas/
