Reasons for decreasing e-commerce activities Singapore 2020 by gender

Published by
R. Hirschmann,
May 29, 2024
According to a survey conducted by Rakuten Insight in Singapore, 55 percent of the female and 44 percent of male respondents decreased their online purchases because they have been affected by the economic impacts of COVID-19 as of May 2020. However, the same survey also shows that Singaporeans increased their online purchases because they were practicing social distancing during the pandemic.

Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by gender

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Release date

June 2020

Region

Singapore

Survey time period

May 7 to 30, 2020

Number of respondents

481 respondents

Age group

16 years and older

Special properties

among survey respondents who did not purchase online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)

The survey was conducted among
316 female respondents
165 male respondents

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