E-commerce market GMV in China 2012-2022
In 2022, overall e-commerce transactions exceeded 43.83 trillion yuan, increasing from around 42.3 trillion yuan the year before.
E-commerce development in China
China's e-commerce industry has enjoyed above-average growth in the last few years. In 2022, gross merchandise volume on online shopping amounted to about 13.8 trillion yuan, while around 12 trillion yuan was generated by physical goods. According to the CNNIC, the number of online shoppers in China have surpassed the 800-million-mark in 2021.
An important target group of China's booming e-commerce sector is the mobile user segment. As of 2021, around 69 percent of the e-commerce transactions in China were conducted via mobile devices, and the share is expected to grow to 75 percent by 2025. For many Chinese consumers, smartphones have became their primary choice in making online shopping.
Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As of the first quarter of 2022, the social commerce website Pinduoduo had more than 750 million monthly active users.
E-commerce development in China
China's e-commerce industry has enjoyed above-average growth in the last few years. In 2022, gross merchandise volume on online shopping amounted to about 13.8 trillion yuan, while around 12 trillion yuan was generated by physical goods. According to the CNNIC, the number of online shoppers in China have surpassed the 800-million-mark in 2021.
An important target group of China's booming e-commerce sector is the mobile user segment. As of 2021, around 69 percent of the e-commerce transactions in China were conducted via mobile devices, and the share is expected to grow to 75 percent by 2025. For many Chinese consumers, smartphones have became their primary choice in making online shopping.
Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As of the first quarter of 2022, the social commerce website Pinduoduo had more than 750 million monthly active users.
