Reasons for decreasing e-commerce activities Thailand 2020

Published by Kankanit Ciba, Mar 1, 2023
According to a survey conducted by Rakuten Insight in Thailand, 66 percent of the respondents stated they decreased their online purchases because they had been affected by the economic impact of the COVID-19 pandemic and were trying to reduce unnecessary expenses as of May 2020. At the same time, some respondents also thought that the delivery times were too long.

Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Thailand as of May 2020

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Release date

June 2020

Region

Thailand

Survey time period

May 7 to 30, 2020

Number of respondents

1,682 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased less online

Method of interview

Online survey

Supplementary notes

Original survey question: why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed).

The survey was conducted among:
1,041 female respondents and 641 male respondents.

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