Share of Kuaishou users' consumption power in China 2020, by user type

Published by
Xin Ou,
Feb 27, 2024
In the beginning of 2020, about 16.3 percent of Kuaishou's live streaming users spent more than 1,000 yuan online, while the number fell to 14.4 percent among non-live streaming users. Respectively 42.3 percent and 40.1 percent of the live streaming users and non-live streaming users spent between 200 yuan and 1,000 yuan in online shopping.

Distribution of Chinese video-sharing platform Kuaishou users' online purchase power in China as of February 2020, by user type

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Release date

April 2020

Region

China

Survey time period

February 17 to 23, 2020

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2020).

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