In the beginning of 2020, about 24.5 percent of the Douyin’s live streaming users spent more than 1,000 yuan online, while the number fell to 19 percent among non-live streaming users. Respectively 47.9 percent and 46.7 percent of the live streaming users and non-live streaming users spent between 200 yuan and 1,000 yuan in online shopping.
Distribution of Chinese video-sharing platform Douyin (TikTok) users' online purchase power in China as of February 2020, by user type
Characteristic
Live streaming users
Non-live streaming users
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Eastmoney.com. (April 7, 2020). Distribution of Chinese video-sharing platform Douyin (TikTok) users' online purchase power in China as of February 2020, by user type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1129202/china-online-spending-power-of-douyin-users-by-type/
Eastmoney.com. "Distribution of Chinese video-sharing platform Douyin (TikTok) users' online purchase power in China as of February 2020, by user type." Chart. April 7, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1129202/china-online-spending-power-of-douyin-users-by-type/
Eastmoney.com. (2020). Distribution of Chinese video-sharing platform Douyin (TikTok) users' online purchase power in China as of February 2020, by user type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1129202/china-online-spending-power-of-douyin-users-by-type/
Eastmoney.com. "Distribution of Chinese Video-sharing Platform Douyin (Tiktok) Users' Online Purchase Power in China as of February 2020, by User Type." Statista, Statista Inc., 7 Apr 2020, https://www.statista.com/statistics/1129202/china-online-spending-power-of-douyin-users-by-type/
Eastmoney.com, Distribution of Chinese video-sharing platform Douyin (TikTok) users' online purchase power in China as of February 2020, by user type Statista, https://www.statista.com/statistics/1129202/china-online-spending-power-of-douyin-users-by-type/ (last visited August 24, 2024)
Distribution of Chinese video-sharing platform Douyin (TikTok) users' online purchase power in China as of February 2020, by user type [Graph], Eastmoney.com, April 7, 2020. [Online]. Available: https://www.statista.com/statistics/1129202/china-online-spending-power-of-douyin-users-by-type/