Share of Douyin (TikTok) users' consumption power in China 2020, by user type

Published by
Xin Ou,
Feb 27, 2024
In the beginning of 2020, about 24.5 percent of the Douyin’s live streaming users spent more than 1,000 yuan online, while the number fell to 19 percent among non-live streaming users. Respectively 47.9 percent and 46.7 percent of the live streaming users and non-live streaming users spent between 200 yuan and 1,000 yuan in online shopping.

Distribution of Chinese video-sharing platform Douyin (TikTok) users' online purchase power in China as of February 2020, by user type

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Release date

April 2020

Region

China

Survey time period

February 17 to 23, 2020

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2020).

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