Per capita spending on major e-commerce platforms in China 2015-2019

Published by
Xin Ou,
Feb 27, 2024
In 2019, customers spent, on average, nine thousand yuan a year on the Chinese e-commerce giant Alibaba, followed by 5,761 yuan on its strongest competitor JD.com. On average, customers of the rocketed social commerce company Pinduoduo spent 1,720 yuan a year.

Average annual spending per customer on leading online shopping platforms in China from 2015 to 2019 (in yuan)

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Release date

April 2020

Region

China

Survey time period

2015 to 2019

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2020).

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