Share of monthly online shopping spending in small cities in China 2019

Published by
Xin Ou,
Feb 27, 2024
According to the survey among Chinese internet users from small cities and rural areas, about one third of the respondents spent on average 200 to 500 yuan on online shopping a month. About 29 percent of respondents said they spent 500 to 1,000 yuan online each month. The small cities and rural areas in China have a large consumer base and huge market potential.

Distribution of monthly online shopping expenses among Chinese from third tier and smaller cities in China in 2019

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Source

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Release date

November 2019

Region

China

Survey time period

2019

Number of respondents

9,363 respondents

Age group

18-45 years

Special properties

among mobile internet users from sinking market*

Method of interview

Online survey

Supplementary notes

* According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas. Sinking internet users refer to mobile internet users between 18 and 45 years from the sinking market.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2020).

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