According to a survey conducted by Rakuten Insight, 59 percent of respondents aged 35 to 44 stated they purchased more online during the COVID-19 pandemic in Singapore as of May 2020. On the other hand, four percent of the respondents aged 25 to 34 years old stated there was no impact on their online purchases. The same survey shows that Singaporeans made more online purchases during the pandemic.
Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020, by age group
Original survey question: how did your online purchase behavior change during the COVID-19 pandemic?
The survey was conducted among
845 respondents aged 16 to 24 years old,
1,941 respondents aged 25 to 34 years old,
1,564 respondents aged 35 to 44 years old,
944 respondents aged 45 to 54 years,
634 respondents aged 55 years and above
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Rakuten Insight. (June 11, 2020). Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020, by age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1129104/singapore-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight. "Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020, by age group." Chart. June 11, 2020. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1129104/singapore-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight. (2020). Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1129104/singapore-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight. "Impacts of Covid-19 Pandemic on The Online Purchase Behavior among Consumers in Singapore as of May 2020, by Age Group." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/1129104/singapore-impact-on-online-purchase-behavior-covid-19-by-age-group/
Rakuten Insight, Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020, by age group Statista, https://www.statista.com/statistics/1129104/singapore-impact-on-online-purchase-behavior-covid-19-by-age-group/ (last visited December 20, 2024)
Impacts of COVID-19 pandemic on the online purchase behavior among consumers in Singapore as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/1129104/singapore-impact-on-online-purchase-behavior-covid-19-by-age-group/
