Online purchase behavior during COVID-19 pandemic Singapore 2020 by gender
According to a survey conducted by Rakuten Insight, 58 percent of the female respondents stated they purchased more online during the COVID-19 pandemic in Singapore as of May 2020. In contrast, only seven percent of the male respondents said there was no impact on their online purchases. The same survey also shows that Singaporeans made online purchases several times a month during the pandemic.
