TikTok usage during COVID-19 in the Nordics 2020

Published by Laura Ceci, Aug 29, 2023
TikTok saw a huge increase in popularity during the coronavirus (COVID-19) outbreak in four selected Nordic countries. The share of Danes using TikTok increased from one percent before the COVID-19 outbreak, to four percent during the pandemic. This was a significant increase of 300 percent.

Share of individuals using TikTok before and during the coronavirus outbreak in the Nordic countries in 2020

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Source

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Release date

June 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

September 11, 2019 to May 22, 2020

Number of respondents

21,000*

Method of interview

Online survey

Supplementary notes

The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."

*Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.

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