Online ads are one of the best and effective ways for businesses to expand their reach. In March 2020, almost 50 percent of respondents under 25 years, stated that they click on ads while browsing the internet, this share was reported to be greater among the older generations. More than half of the representatives among every age group in Russia, bought products recommended to them by online ads.
Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation
The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).
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Criteo. (March 1, 2020). Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1128581/survey-on-impact-of-ads-on-online-shopping-in-russia/
Criteo. "Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation." Chart. March 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1128581/survey-on-impact-of-ads-on-online-shopping-in-russia/
Criteo. (2020). Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1128581/survey-on-impact-of-ads-on-online-shopping-in-russia/
Criteo. "Customer Survey on Impact of Online Advertising on Customer Behavior in Russia in 2020. by Generation." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/1128581/survey-on-impact-of-ads-on-online-shopping-in-russia/
Criteo, Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation Statista, https://www.statista.com/statistics/1128581/survey-on-impact-of-ads-on-online-shopping-in-russia/ (last visited December 22, 2024)
Customer survey on impact of online advertising on customer behavior in Russia in 2020. by generation [Graph], Criteo, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/1128581/survey-on-impact-of-ads-on-online-shopping-in-russia/
