Russians on motivating factors to shop online 2020 | Statista

Discounts and free delivery were found to be very important factors for online shoppers in Russia, as per nearly 70 percent of the respondents, as of March 2020.

How important are the following factors to you when making a decision to make a purchase on the retailer's or brand's web page?

Characteristic	Very important	More or less important
Sales and discounts	69%	26%
Free delivery	68%	27%
Convenient payment methods	62%	29%
Good selection of products on the website/in the app	61%	33%
Fast and convenient payment	54%	37%
Fast delivery	48%	43%
Product reviews sorted by relevance	48%	41%
High quality product images/image gallery	47%	41%
Easy-to-use mobile app	27%	46%
Recommendations based on my purchase history	25%	50%
Product videos	24%	51%
Website is optomized for my mobile device	22%	47%

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Release date

March 2020

More information

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

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