The customer survey of March 2020 revealed that for e-shoppers who knew exactly what he/she wanted, the best searching option would be the retailer's website. However, if potential customers were unsure about their future purchase, they would search it via search engines with roughly 40 percent of likelihood.
When you plan to make an online purchase of a product, where do you usually start your search?
Characteristic
If I know the exact product I need ( for exampple, Nike running shoes)
If I do not know the exact product I need ( for example, running shoes)
Brand or retailer's website (apple.com, nike.com)
40%
30%
Online markerplace (ozon.ru, amazon.com)
17%
16%
Search engine (google.com, bing.com)
29%
39%
Other
14%
15%
Created with Highcharts 7.2.2Share of respondents40%40%17%17%29%29%14%14%30%30%16%16%39%39%15%15%If I know the exact product I need ( for exampple, Nike running shoes)If I do not know the exact product I need ( for example, running shoes)Brand or retailer's website (apple.com, nike.com)Online markerplace (ozon.ru, amazon.com)Search engine (google.com, bing.com)Other
0%10%20%30%40%50%
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Criteo. (March 1, 2020). When you plan to make an online purchase of a product, where do you usually start your search? [Graph]. In Statista. Retrieved February 24, 2025, from https://www.statista.com/statistics/1128518/methods-of-online-shopping-in-russia-in/
Criteo. "When you plan to make an online purchase of a product, where do you usually start your search?." Chart. March 1, 2020. Statista. Accessed February 24, 2025. https://www.statista.com/statistics/1128518/methods-of-online-shopping-in-russia-in/
Criteo. (2020). When you plan to make an online purchase of a product, where do you usually start your search?. Statista. Statista Inc.. Accessed: February 24, 2025. https://www.statista.com/statistics/1128518/methods-of-online-shopping-in-russia-in/
Criteo. "When You Plan to Make An Online Purchase of a Product, Where Do You Usually Start Your Search?." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/1128518/methods-of-online-shopping-in-russia-in/
Criteo, When you plan to make an online purchase of a product, where do you usually start your search? Statista, https://www.statista.com/statistics/1128518/methods-of-online-shopping-in-russia-in/ (last visited February 24, 2025)
When you plan to make an online purchase of a product, where do you usually start your search? [Graph], Criteo, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/1128518/methods-of-online-shopping-in-russia-in/
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