E-shoppers approach to search products online in Russia in 2020

When you plan to make an online purchase of a product, where do you usually start your search?

CharacteristicIf I know the exact product I need ( for exampple, Nike running shoes)If I do not know the exact product I need ( for example, running shoes)
Brand or retailer's website (apple.com, nike.com) 40% 30%
Online markerplace (ozon.ru, amazon.com) 17% 16%
Search engine (google.com, bing.com) 29% 39%
Other 14% 15%
Created with Highcharts 7.2.2Share of respondents40%40%17%17%29%29%14%14%30%30%16%16%39%39%15%15%If I know the exact product I need ( for exampple, Nike running shoes)If I do not know the exact product I need ( for example, running shoes)Brand or retailer's website (apple.com, nike.com)Online markerplace (ozon.ru, amazon.com)Search engine (google.com, bing.com)Other
0%10%20%30%40%50%
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Release date

March 2020

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

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Overview

5

Internet penetration

4

E-commerce figures

4

Online payments

4

Consumer behavior

4

Further related statistics

3

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