The survey results revealed that millennials and generation Z were the most frequent in-app shoppers, as per roughly 85 percent of customers in this age category. However, this percentage decreased gradually with age - customers of age 39 to 54 years tended to buy goods through the application with less recurrence.
Customer survey on omnichannel** shopping habits in Russia in 2020, by generation*
Characteristic
Generation Z and Millenials
Generation X
Boomers and Silent Generation
I choose products online and purchase them later offline
73%
72%
74%
I purchase products online after seeing them offline
79%
80%
76%
I purchase products online and pick them up in offline store
* The age groups are divided in the following segments:
Generation Z ( people born after 1994, under 25 years old);
Millennials ( people born between 1981 and 1994, 25-38 years old);
Generation X ( people born between 1965 and 1980, 39-54 years old);
Boomers ( people born between 1946 and 1964, 55-73 years old);
Silent Generation ( people born before 1946, 74 years old and older).
** Omnichannel refers to a retailers with both, physical and digital presence.
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Criteo. (March 1, 2020). Customer survey on omnichannel** shopping habits in Russia in 2020, by generation* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1128500/russians-on-omnichannel-shopping/
Criteo. "Customer survey on omnichannel** shopping habits in Russia in 2020, by generation*." Chart. March 1, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1128500/russians-on-omnichannel-shopping/
Criteo. (2020). Customer survey on omnichannel** shopping habits in Russia in 2020, by generation*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1128500/russians-on-omnichannel-shopping/
Criteo. "Customer Survey on Omnichannel** Shopping Habits in Russia in 2020, by Generation*." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/1128500/russians-on-omnichannel-shopping/
Criteo, Customer survey on omnichannel** shopping habits in Russia in 2020, by generation* Statista, https://www.statista.com/statistics/1128500/russians-on-omnichannel-shopping/ (last visited November 21, 2024)
Customer survey on omnichannel** shopping habits in Russia in 2020, by generation* [Graph], Criteo, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/1128500/russians-on-omnichannel-shopping/
