Most of the Russian customers are inherently drawn towards items on sale. Almost one half of the respondents stated they use mobile apps to get a coupon or a discount, given the survey results from March 2020. Approximately 45 percent of the polled revealed that discounts are motivating them to make a purchase.
Russian customers on the importance of coupons and discounts while shopping in 2020
Characteristic
Share of respondents
I use the store's mobile app to get a discount
52%
I always take and use coupons, if there are any
48%
I sometimes use coupons that I receive by email
46%
Coupons and discounts in social media motivate me to shop
43%
Coupons and discounts I receive by email motivate me to shop
34%
I often search for discounts online before making a purchase
31%
I collect coupons at home and use them in the store while making a purchase
19%
I print out coupons at home before making a purchase at the store
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Criteo. (March 1, 2020). Russian customers on the importance of coupons and discounts while shopping in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1128484/russians-on-discounts/
Criteo. "Russian customers on the importance of coupons and discounts while shopping in 2020." Chart. March 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1128484/russians-on-discounts/
Criteo. (2020). Russian customers on the importance of coupons and discounts while shopping in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1128484/russians-on-discounts/
Criteo. "Russian Customers on The Importance of Coupons and Discounts While Shopping in 2020." Statista, Statista Inc., 1 Mar 2020, https://www.statista.com/statistics/1128484/russians-on-discounts/
Criteo, Russian customers on the importance of coupons and discounts while shopping in 2020 Statista, https://www.statista.com/statistics/1128484/russians-on-discounts/ (last visited December 22, 2024)
Russian customers on the importance of coupons and discounts while shopping in 2020 [Graph], Criteo, March 1, 2020. [Online]. Available: https://www.statista.com/statistics/1128484/russians-on-discounts/
