India - reasons to stop purchasing online after COVID-19 by age 2020

According to a survey on Indian online shopping behavior conducted by Rakuten Insight in May 2020, a majority of respondents stated that the main reason to stop online purchases after the coronavirus (COVID-19) lockdown was that they preferred shopping in a physical store to inspect the product before buying. The most commonly purchased items were food and groceries, personal hygiene products, and household cleaning products.

Main reasons to stop purchasing online after the coronavirus (COVID-19) pandemic in India as of May 2020, by age

Characteristic	I had negative experiences with using the e-commerce sites and online shopping	I prefer shopping in a physical store and being able to inspect the product before buying it	I enjoy going shopping and look forward to being able to do it again	I want to support local brick and mortar shops, especially during this time of crisis	It is much easier to find better deals in physical stores	Others
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Release date

June 2020

More information

Region

India

Survey time period

May 7 to 30, 2020

Number of respondents

2,483 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would not continue buying products online after businesses are open and social distancing measures are lifted.

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you stop purchasing items online/on e-commerce sites?

The survey was conducted among
1,125 respondents aged 16 to 24 years,
873 respondents aged 25 to 34 years,
289 respondents aged 35 to 44 years,
123 respondents aged 45 to 54 years and
73 respondents aged 55 years and older.

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